Editor’s Desk: Outdoor Pursuits digital newsletter to be launched March 7
In a recent poll by Blue Ridge Outdoors, a regional travel magazine that covers nine states, West Virginia claimed the top spot in the “2017 Best of the Blue Ridge” readers’ choice awards.
Surveys show that at least 59 percent of West Virginians participate in outdoor recreation each year – more if you include hunting and fishing. All this hiking, biking, boating, rafting, rappelling, hunting and fishing generates $7.6 billion in annual consumer spending in the Mountain State, according to the Outdoor Industry Association.
People from out of state are also spending a lot of money here. In December, the state’s Division of Tourism issued a report that its recent ad campaign generated 1.2 million trips to West Virginia in 2016, $165 million in visitor spending and $11.9 million in state and local taxes.
The message is clear: When it comes to outdoor adventure, the Mountain State delivers.
With this in mind, the Charleston Gazette-Mail is launching a weekly digital “Outdoor Pursuits” newsletter to focus on recreation, travel and adventure. Subscriptions to the newsletter are free. Outdoor Pursuits will deliver a weekly dose of stories, information and videos straight to your inbox. The first issue is set to debut March 7.
“We’re doing something really cool with Outdoor Pursuits,” said Glen Flanagan, the Charleston Gazette-Mail digital content manager. “You’ll find articles and videos on all kinds of things — ranging from hunting and fishing to cool places to travel in West Virginia.”
Outdoors enthusiasts and families seeking to plan a trip will discover something new each week. “The newsletter will bring together our best outdoors-related content in one package. If you like to discover new places, this is for you. If you like to hunt and fish, this is for you. There’s something for everyone to enjoy,” Flanagan said.
“You can get it on your computer, on your phone — anywhere you can check your email. It’s easy and it’s fun.”
The newsletter will include links to the latest online stories by some of the state’s top outdoors writers, including the Gazette-Mail’s John McCoy and Rick Steelhammer. Also included will be videos taken by skilled outdoors enthusiasts, along with fishing reports and state park information.
Signing up online is easy. Just click on this link: www.wvgazettemail.com/newsletters
If you run a business, this is a perfect opportunity to get your message out to a dedicated core market. To be a sponsor, call 304-348-4860 to reserve your ad space and get information about value packages.
Sign up now, and prepare for your next adventure.
Metro Editor Robert Saunders can be reached at email@example.com.